Growth in online retail searches

The volume of searches for online goods increased by 12 per cent in the third quarter of 2013 when compared like-for-like with Q3 2012, according to the latest figures from the British Retail Consortium (BRC) and Google.

The significant rise demonstrates that consumers are increasingly turning to the internet to find items such as clothing, beauty goods and gadgets.

The figures also reveal a shift in consumer behaviour in the way that goods are being searched for:

  • searches on tablet devices grew more than any other device - increasing by 100 per cent
  • searches on smartphones increased by 58 per cent
  • searches on desktop computers fell by 10 per cent.

Overseas searches on UK retailer websites grew by 23 per cent in the same period.

Director general of the BRC, Helen Dickinson, said the figures showed that 'Brand Britain' was respected around the world.
"These figures highlight the strong foothold that UK retailers have on the international stage, and the major potential for further growth," she said.

Meanwhile, separate figures from the BRC show that total footfall on the UK's high streets and shopping centres fell by 2.4 per cent when compared like-for-like with September 2012.
It compares with strong figures a year ago when footfall grew by 0.5 per cent in the same month.