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Worldwide campaign to promote 2014 Glasgow Games

Tourism organisation VisitScotland has begun a £2.5 million worldwide campaign to promote the Glasgow 2014 Commonwealth Games.

A series of marketing and PR initiatives will be rolled out across the UK and Commonwealth countries to build excitement and exposure ahead of next summer's Games.

The Games will take place between 23 July and 3 August 2014 and will be the biggest multi-sports event that Scotland has hosted.

Scotland's economy and employment rates are expected to be boosted with thousands of jobs created in the construction, operations and tourism sectors in the short term.

Scotland will also play host to another major sporting event next year as it welcomes the Ryder Cup between the 23 and 28 September.

A number of improvements to the transport network around Glasgow are already underway, including upgrades to local train stations and planned service increases to cope with peak demand during the Games.

Elsewhere, VisitScotland's Conference Bid - aimed at attracting more business tourism to Scotland over the next three years - has already brought in over £70 million in delegate spending in its first year.

Head of VisitScotland's business tourism unit, Neil Brownlee, said: "Business tourism is a key sector supporting not only conference centres and hotels throughout the country, but thousands of other operators not normally associated with tourism, such as AV companies and activity providers."

He added: "It really is a shop window for Scotland and as we prepare to welcome the world to our shores in 2014 with Homecoming, the Ryder Cup and the Commonwealth Games, there is no better time to showcase our remarkable country to the world."